Your website speed is costing you customers (and you don't know it)
Every extra second of loading time reduces your conversions by 7%. We analyze why website speed is critical and what you can do to improve it today.
3 seconds. That's all you get.
If your website takes more than 3 seconds to load, 53% of mobile users abandon it. They don't come back. They go to your competition.
And the worst part: you probably don't even know it. Your website might seem fast on your desktop with fiber broadband, but your customer is opening it on the subway with a mid-range phone and spotty 4G.
The numbers don't lie
- 1 second of speed improvement = 7% more conversions (Akamai)
- Amazon calculated that every 100ms of delay cost them 1% in sales
- Google has used loading speed as a ranking factor since 2018
- 70% of web traffic is mobile, where speed matters even more
Why is your website slow?
Unoptimized images
This is the number one cause. A 4MB photo downloaded straight from the camera where 200KB would suffice. Multiply that by the 20 images on your website and you've got a serious problem.
Fix: WebP or AVIF format, sized appropriately for the space they occupy, lazy loading for off-screen images.
Cheap hosting
A $3/month shared hosting plan can host your website, but when 200 websites share the same server, they all run slow. It's like putting 50 people in a 6-person elevator.
Fix: Cloud hosting with CDN. Content is served from the server closest to the user.
Unnecessary code
Plugins you don't use, duplicate analytics scripts, CSS from a generic theme where you only use 10%. All of it loads on every visit.
Fix: Technical audit to remove what's unnecessary and optimize what remains.
No caching
Every time a user visits your website, the browser downloads everything from scratch. With proper cache configuration, the second visit loads in milliseconds.
Fix: Correct cache headers, service workers for static content.
How to measure your website speed
Google PageSpeed Insights
Google's free tool. Enter your URL and get a score from 0 to 100 for both mobile and desktop, with specific recommendations.
Core Web Vitals
The 3 metrics Google uses to measure user experience:
- LCP (Largest Contentful Paint): how long it takes for the main content to appear. Should be under 2.5s.
- FID (First Input Delay): how long it takes to respond to the first click. Should be under 100ms.
- CLS (Cumulative Layout Shift): how much content "jumps" while loading. Should be under 0.1.
What you can do today
- Open PageSpeed Insights and analyze your website
- Compress your images with tools like Squoosh
- Remove plugins you don't use
- Talk to your hosting provider about performance improvements
Or let us handle it. We analyze your website for free and tell you exactly what's slowing it down and how to fix it.